Pitt Meadows Wins ICBC Zero Crash Month Challenge

November 16, 2006

PITT MEADOWS, BC: "We did it again", exclaimed Mayor MacLean in announcing the results of ICBC's Zero Crash month challenge with Port Moody. The District of Pitt Meadows and the City of Port Moody engaged in a bit of friendly rivalry in challenging each to achieve the highest reduction in crashes during the month. "This year we upped the stakes and our charity, the United Way, will be receiving a donation from Port Moody", quipped MacLean. "Although Pitt Meadows won the challenge, we are all safer for having reduced crashes in both of our communities" said MacLean.

Community Predicted crash count
(based on 5 year average)
Percent Decrease
PITT MEADOWS 147 -17.2%
PORT MOODY 269 -12.7%

ICBC, the provincial government and local police designated October as Zero Crash Month to raise awareness of the impact crashes have on people, families and communities, and as a challenge to make a difference.

"Car crashes are a major problem affecting all British Columbians, and this government is committed to making improvements in road safety," said the Honourable John Les, Solicitor General and Minister of Public Safety. "I am proud of the communities and individuals who participated in Zero Crash Month, because we are all winners when we reduce crashes," said Les.

In total, over 54,000 British Columbians made a personal pledge to road safety in October, 172 communities signed up for the Zero Crash Month community challenge and 94 businesses joined the corporate challenge.

Mayor MacLean added "This is a program we should all be proud of- keeping safety top of mind needs to a priority for all of us." Both Mayors wanted to thank everyone and encouraged us all to keep up the good work on road safety. For more details on the Zero Crash Month results, including community crash results and the number of pledges recorded in each community visit www.icbc.com.


November 17, 2006
For further information, call
Don MacLean, Mayor at 604-465-2416