City Wins Awards for Marketing & Communications

February 12, 2013

PRESS RELEASE

FOR IMMEDIATE RELEASE 2013-03
For further information contact
Lorna Jones, Director, HR & Communications
Phone: 604-465-2448 or
e-mail ljones@pittmeadows.bc.ca

City Wins Awards for Marketing & Communications

PITT MEADOWS, BC – The City of Pitt Meadows announced that it has recently been named a recipient of two MarCom Awards, part of an international creative competition that recognizes outstanding achievement by marketing and communication professionals. The City's Annual Report earned a Gold award, which places it among the top 18% of the 6,000 entrants in the competition, and an Honourable Mention for the “Take a Bite Out of Garbage” campaign, promoting the food waste curbside pickup program that launched last June.

“One of our strategic focus areas as a local government is communication,” said Mayor Deb Walters. “So naturally we are thrilled to see that the professional marketing and communication industry recognizes what our municipality is doing. I think these awards show that although we have a small staff, they are resourceful and creative in trying new ways of reaching our citizens.”

The City's full annual report was produced solely in digital form for the first time last year, and a condensed version was produced in print. The “Take a Bite Out of Garbage” campaign was designed to educate citizens on the new food scraps curbside pickup program, and included signage and educational materials that were distributed to residents throughout Pitt Meadows.

City staff worked with local marketing and design firms Six Degrees Marketing and Farnsworth Designs for the design and production of both projects.

“The rationale was that we were spending a lot of money on printing full annual reports, and we could reduce the cost significantly by producing and distributing the report digitally instead,” said Lorna Jones, Director of HR & Communications for the City. “It's also a sustainability issue; we can save a lot more trees by only printing a condensed version of the annual report and referring people online for the full version.”

There were over 6,000 MarCom Awards entries from throughout the United States, Canada and several other countries in the MarCom Awards 2012 competition. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers, ranging in size from individual communicators to media conglomerates and Fortune 500 companies.

The City's annual report can be viewed online at www.pittmeadows.bc.ca.